The Hills

The Hills is a group of typographic tools that set out to evoke the approachable feeling that the hilly neighborhood of Poverty Ridge emanates as I frequent its sidewalks, streets, overgrown alleywars, and grassy areas. The type family can be casual, easy-going, warm, and approachable. It can also be kinda fancy or super outgoing and loud!

Matt Vlach

Matt Vlach is Graphic Designer, Type Designer, & Art Director. He lives in California currently, and occupies his time working on self-initiated typefaces/publications & identities/brands for Yellow Brick Group. He also maintains a freelance practice and primarily works within the mediums of Book, Type, Lettering, Identity, Poster, & Experiential Design.