To describe this typeface, imagine driving in a classic 1950s car, only without all the noise and heat, because you have air conditioning.
Jaguar is a serif font family that seeks to portray the warmth of old style with a modern feel.
Architecturally, Jaguar’s letterforms follow conventional proportions for comfortable reading, while its stylistic details introduce warmth and character.
Features such as its large x-height, robust serifs, and medium contrast make Jaguar a reliable choice even at small sizes and for the most complex editorial settings.
About Daniela López Hernández
Daniela is a graphic designer by day and type designer by night. She is passionate about amplifying diverse voices in type. Living and working in Mexico City. She is the recipient of the 2022 Malee Scholarship.