By Leo Vicenti · Vancouver, British Columbia, Canada


Goni is a Clarendon style, humanist leaning roman typeface. Of slab serif heritage, it features ionic style bracketed serifs, ball terminals, and upturned tails. The vertical stress compliments geometric systems while offering a unique strength in character. The large x-height and short ascenders & descenders lend to its readability. Designed to replace a newspaper type family; it conceptually navigates perceptions of “The American Old West”. By offering Jicarilla Apache language support I seek to provide thoughtful, respectful and responsible textual representation for indigenous cultural communities. I’ve included a bold stencil font in the family to emphasize indigenous self-determination, sovereignty, and protest when necessary.

About Leo Vicenti

Leo Vicenti (Jicarilla Apache) is an Assistant Professor of Communication Design at Emily Carr University of Art + Design. He holds an MFA in Visual Communication Design from the School of the Art Institute of Chicago, and a BA in Graphic Design from Fort Lewis College.

Beshi regular, bold, italic
Pear story (Jicarilla)