By Clara Cayosa · Manila, Philippines
There is a typographic style that’s quintessentially Filipino– rooted in pre-colonial Baybayin forms that familiar to the Filipino eye, these brushstroke letterforms are what both our ancestors then and activists now paint on flags and banners, or on any material that needs to evoke nationalism.
The Mabuhay font family is designed for legibility and adaptability on digital applications, without compromising what makes it ‘Filipino’. Mabuhay will be expanded into different weights and variables in 2024-2025.
Clara Cayosa is a Filipino graphic and type designer, with expertise in designing brand identity systems. Anything she does with type is dedicated to her locality. Through the incubator Tipong Pilipino (‘type of Filipino’) she researches about the variety of Filipino type, provides guidance and support to budding type designers and contributes to a better appreciation for type and graphic design in the archipelago. She is currently back in Manila, teaching whatever she learned in TypeWest.
