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Hell.Inc

By Adriana Garcidueñas · Morelia, México

Hell.Inc

This project began as a way to express hard feelings about deception, misconceptions and delusional thoughts. Hence the tints of psychedelic inspiration.

At some point similarities between Dante’s journey in the Divine Comedy and the progress of Hell.Inc became evident. And this inspired the “subconcept” of the typeface. The Divine Comedy has three main parts: hell, purgatory and heaven.

Hell.Inc, has three instances, each one represents the stages of redemption through weight and proportion. Ultra has intense contrast like tempestuous feelings. Regular finds a way to make peace by reducing the weight and contrast. The Italic is the representation of heaven. The counter forms are more open, the weight is rather light. The sharpness remains and accentuates the link between the family. It’s like an angel risen from hell.

About Adriana Garcidueñas

Adriana is a graphic designer from Morelia, México. She dreams of becoming a full time letter designer and to make a living of it (hopefully very soon). Letter, music, movie & book lover always finds ways to put hints of those themes in her work. —Army —Gryffindor —TypeWest23.

Image cover showing an scene of the Divine Comedy. Hell.Inc Adriana Garcidueñas TypeWest 23.
Image cover showing an scene of the Divine Comedy. Hell.Inc Adriana Garcidueñas Type West 23.
Description of the project. Hell.Inc A typeface born out of delusional and tormented feelings. From Hell this typeface rises and begins a journey to make pace with tempestuous feelings, to cleanse sins and find absolution, but always remembering where it comes from.
Description of the project. Hell.Inc A typeface born out of delusional and tormented feelings. From Hell this typeface rises and begins a journey to make pace with tempestuous feelings, to cleanse sins and find absolution, but always remembering where it comes from.
Hell.Inc it's like Dante crossing the 9 circles of Hell while listening to Led Zeppelin.
Hell.Inc it's like Dante crossing the 9 circles of Hell while listening to Led Zeppelin.
Current Character Set in Regular.
Current Character Set in Regular.
Current Character Set in Ultra.
Current Character Set in Ultra.
Comparison between Ultra, Regular and Italic.
Comparison between Ultra, Regular and Italic.
Image showing the nine circles of Dante's Hell with the typeface Hell.Inc.
Image showing the nine circles of Dante's Hell with the typeface Hell.Inc.
The official Soundtrack list with the name of various artists and group names set in Hell.Inc.
The official Soundtrack list with the name of various artists and group names set in Hell.Inc.
Image of a vinyl record cover. Sympathy for the devil The Rolling Stones.
Image of a vinyl record cover. Sympathy for the devil The Rolling Stones.
A very nice image of the phrase: You make me sick Because I Adore you So.
A very nice image of the phrase: You make me sick Because I Adore you So.