Julieta
Alejandra Hernandez Chavez
The Binney & Ronaldson foundry was one of the first type foundries in America. It was founded in Philadelphia in 1796 by Archibald Binney and James Ronaldson. The company specialized in the production of high-quality type and was known for its attention to detail.
The Binney & Ronaldson Specimen included a wide variety of typefaces, from serifs and sans serifs to ornaments and decorative designs.
The book was designed to show the full range of foundry skill and to help printers select the right types for their projects.
Alme is a designer, lettering artist, and vegan norteña from Tijuana. She studied graphic design at UABC Valle de las Palmas. She has taken many lettering courses and workshops. She was in the Alphabettes mentoring program with Genaro Ramirez. Last year she completed a Diploma in Type Production, and currently she is studying at Type West in San Francisco’s Typography program. In her work, she talks a lot about topics like feminism, self-love, empowerment, and the LGBTQ+ community. All with lots of bright colors, positive messages that promote gender equality, self-acceptance and support for the LGBTQ+ community. In her years as a lettering artist she has collaborated with renowned brands such as Malvestida, Bumble, Jose Cuervo and Amor Us.
