By Leopoldo Leal · São Paulo, Brazil
Sea of hills is a geological feature to designate the relief of the Brazilian Atlantic Plateau. Sea of hills is also a translation typeface with medium contrast, modest serif with bracketing, smooth curves like a hill and hard details like a stone. A typeface inspired by the texts of the brazilian writter Carlos Drummond de Andrade, who fought against the mining companies.
Leopoldo Leal is a graphic designer and educador. He holds a Ph.D. in design from FAUUSP. In over 20 years of experience, he has worked as a designer at Landor, Interbrand, Futurebrand and GAD ’Branding. His book Creation process in graphic design: Pandemonium, is a result of his Ph.D. dissertation which was awarded in 1st place at the “Museu da Casa Brasileira” Award, Type Directors Club (TDC66), Brasil Design Award 2020 and LAD Awards 2021.
